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Tara-Nicholle Nelson is a globally-recognized transformation expert, entrepreneur, Buddhist black church lady and born uplifter.    

Tara is the Founder and CEO of SoulTour — a public benefit corp. and personal growth school on a mission to help 100 million people care for their souls. She has helped over 12,000 people level up their lives through her Writing Challenges, transformation courses and SoulTour’s cornerstone program: The School of Upliftment.   

Before SoulTour, Tara was an Entrepreneur in Residence at Lightspeed Venture Partners, the original investors in Snapchat. And before that, she was the chief marketer for MyFitnessPal and Under Armour Connected Fitness: the world’s largest digital health platform.    

In her two years there, MyFitnessPal grew from 45 million to 120 million users and went from raising an $18 million investment to being acquired by Under Armour for $475 million.   

The most recent of Tara’s three books is a five-star book full of business, marketing, leadership and consumer insights from her career working with transformational startups and brands like MyFitnessPal, HGTV, Eventbrite, ING Direct, Chegg, ModCloth, Bonobos, Specialized Bicycles and real estate search engine Trulia.com.   

It's called The Transformational Consumer: Fuel a Lifelong Love Affair with Customers by Helping Them Get Healthier, Wealthier and Wiser (Berrett-Koehler, 2016).

A former teen Mom, recovering attorney and well-trained pug servant, Tara's been featured in Harvard Business Review, Essence and The New York Times (though her Mom was only really impressed by Essence).  

Tara was recently named the #1 woman Silicon Valley tech companies should be naming to their boards by Business Insider.