
how to convince your boss
Athena is more than a conference—it's a catalyst for leadership, confidence, and connection.
When you invest in sending someone to Athena, you’re not just supporting professional development—you’re empowering a team member to return with renewed vision, tools, and confidence that benefit your entire organization.
Here’s why Athena is worth backing:
Actionable Skills: Attendees gain training in leadership, communication, negotiation, and civic engagement—skills they’ll bring back to the workplace and put to use immediately.
Proven Impact: Athena participants don’t just leave inspired—they leave activated. Our programming is designed to generate measurable growth in confidence, decision-making, and initiative.
Peer Learning + Network Access: Athena offers access to a powerful network of women leaders from across the Rocky Mountain West, creating long-term connections that serve your team well beyond the event.
Cost-Effective Growth: At just $499 early / $599 regular, Athena delivers high-value, intimate programming at a fraction of the cost of larger conferences like TEDWomen or Forbes Women’s Summit.
This isn’t just a feel-good experience—it’s a smart business move. Investing in women leaders leads to higher team performance, better retention, and stronger culture. The returns are real.
Need help making your case? Enter your email below to download a pdf or CONTACT US and we’ll help you start the conversation.
Enter your information below to download a PDF of our Convince Your Boss Letter from one of our Founders.